Meta’s dating service that launched in 2019, apparently boasts a whopping 21.5 million daily active users as of November.
Facebook Dating, Meta’s dating service that launched in 2019, apparently boasts a whopping 21.5 million daily active users as of November, a spokesperson told Mashable. On top of that, the U.S. leads the pack with the most daily active users and a surprisingly large 1.77 million of those between the ages of 18 and 29, which suggests the platform is becoming pretty popular among the cool kids.
However, these numbers prompted a major eyebrow raise from me. Who are these people? Anecdotally, no one in my social circle of Gen Z and Zillennials has ever touched Facebook Dating, which is an extension of the existing Facebook app. When I told a few friends I planned to try it, I was met with dramatic eye rolls. Sure, some of that reaction tracks with my history of serial dating and app reviewing, but still, given this reaction, is Facebook Dating really that popular among young adults?