PwC global report highlights AI and B2B as key growth drivers for telecom sector 

Nairametrics

Across Nigeria, telecom consumers are feeling the pinch of higher tariffs, as a result of the recent increase in telecom services.

When Adebayo, a small business owner in Lagos, saw his latest mobile data bill, he was shocked to see the sharp increase.

“I rely on the internet to market my products and connect with customers, but these new costs are killing my business. Before, I used to subscribe for N150,000, for 1.5TB but now I have to pay N240,000 for the same plan,” he lamented.

With network operators facing increased costs due to diesel price surges and forex-related equipment expenses, the industry is at a critical juncture. While operators insist the hikes are necessary to keep their businesses afloat, the bigger question is: how does the industry grow without pricing out its customers? 

In an interview with Nairametrics, Chief Executive Officer of IT solutions company Jidaw Systems, Mr. Jide Awe, emphasized the need for telecom operators to embrace innovation and explore…

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