Media company MultiChoice Group has announced plans to shut down its streaming service Showmax, bringing an end to one of Africa’s most ambitious video-on-demand platforms after 11 years of operation.
The decision follows the takeover of MultiChoice by French media giant Canal+, which said the move was part of a broader review of the company’s digital investments and long-term strategy.
Showmax, launched in 2015 to compete with international streaming platforms, had sought to build a strong African audience by offering a mix of global titles and locally produced content.
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