Amstel Malta has illuminated Enugu, Port Harcourt and Aba with large-scale Christmas light installations as part of its 2025 festive campaign, themed “Be Your Best All Season Long.” The three-city light-up, held from December 2 to 4, drew thousands and formed part of Nigerian Breweries’ “Legendary Christmas” initiative. Marketing Director Sarah Agha said the campaign reflects the company’s purpose “to brew the joy of true togetherness,” highlighting its nationwide footprint.
Dignitaries, cultural leaders, residents and celebrities, including Stan Nze and Natacha Akide (Tacha), took part in the celebrations. The company announced the maiden Amstel Malta Festiville in Aba from December 23 to 27, featuring music, entertainment, carols and children’s activities. Amstel Malta will also appear at the Lagos Food Fest on December 14, encouraging Nigerians to visit installations, share festive content and participate using the hashtag #LegendaryChristmasNB.