A new study challenges stereotypes about vegetarians, revealing they may be more individualistic and driven than meat-eaters.
A new study challenges stereotypes about vegetarians, revealing they may be more individualistic and driven than meat-eaters. Published in PLOS ONE and led by SWPS University professor John Nezlek, the research found that vegetarians scored higher on values like power, achievement, and stimulation, while scoring lower on benevolence, security, and conformity. “These results suggest that following a vegetarian diet represents a manifestation of values that emphasize independence and individuality,” Nezlek wrote.
The study involved over 3,700 participants across the U.S. and Poland. While most findings were consistent, some cultural differences emerged—for example, American vegetarians valued self-direction less than meat-eaters, whereas the opposite was true in Poland. The researchers suggest vegetarianism may reflect a conscious choice to diverge from societal norms, not just compassion for animals. “Vegetarians are a minority… and their identification as member of this minority is an act of choice,” Nezlek explained. The study suggests vegetarianism is as much about values as diet.
READ MORE AT STUDY FINDS