According to PwC’s Africa Entertainment and Media Outlook (2025–2029), Nigeria continues to lead Africa’s E&M sector with an 11.2 percent growth rate in 2024, fuelled by internet advertising, OTT streaming, gaming, and audio content. PwC projects a 7.2 percent CAGR for Nigeria through 2029, supported by a young, tech-savvy population and rapid digital innovation reshaping consumption and monetisation.
The report highlights mobile internet, video streaming, gaming, and social media advertising as major growth drivers, even as traditional media like print and terrestrial TV continue to decline. It adds that “Nigeria’s E&M growth is driven by a predominantly young population and rapid digital innovation that’s reshaping how content is created, consumed and monetised,” noting that infrastructure challenges remain but ongoing investment in fibre and 5G will unlock new opportunities.