Google’s 2025 Year in Search report highlights Labubu, former President Muhammadu Buhari, and Senator Natasha Akpoti-Uduaghan as Nigeria’s most searched topics. Buhari’s death triggered a major search spike, alongside other significant losses like Peter Rufai and Pope Francis. Politics and viral culture dominated online interest.
Senator Akpoti-Uduaghan was the top-searched Nigerian personality. Technology trends, popular music, and Nollywood series also captivated users. International events like the Israel–Iran war and U.S. elections ranked prominently. Google stated, “The 2025 Year in Search is a vibrant reflection of what Nigerians paid attention to.”