The crash revives painful memories of past disasters and raises new concerns about safety, branding, and accountability.
A devastating Air India crash that killed over 200 passengers has thrown the airline into crisis, derailing its ambitious modernization under Tata Group’s ownership. The aircraft, a Boeing 787 Dreamliner, went down shortly after takeoff in Ahmedabad.
“This is a difficult day for all of us at Air India,” CEO Campbell Wilson said, adding that investigations will take time.
Tata’s 2022 acquisition aimed to transform the ailing carrier into a “world class airline.” However, long-standing issues—delays, maintenance lapses, and an ageing fleet—persist. “Newer aircraft and better maintenance should be the hallmark,” said Vibhuti Deora, a former air safety official.
The crash revives painful memories of past disasters and raises new concerns about safety, branding, and accountability.
“This will be a major setback for the brand,” said Dilip Cherian, communications expert.
Air India, still reporting financial losses, must now rebuild public trust amid tragedy.