Notes of Interest

Igbo scroll, Hausa listen, Yoruba curate: Reno Omokri breaks down Nigeria’s media habits by tribe
Notes of Interest

Igbo scroll, Hausa listen, Yoruba curate: Reno Omokri breaks down Nigeria’s media habits by tribe

Reno Omokri analyzes how Nigeria’s major ethnic groups engage with media, revealing that Igbos have the highest social media usage per capita, Northerners rely heavily on radio—especially BBC Hausa—and Yorubas prefer private platforms like WhatsApp. He warns that without understanding these patterns, political predictions based on social media can be misleading.

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