A scientific study published in the peer-reviewed journal PLOS ONE has found that men who feel financially insecure or hungry are more likely to find larger female breasts attractive. Conducted by psychologists Viren Swami and Martin J. Tovée, the research explored whether breast size functions as a signal of fat reserves and access to resources, and whether men experiencing economic insecurity show stronger preferences for larger breast sizes than those who are more financially stable.
The study involved two separate experiments carried out in Malaysia and the United Kingdom. In the first, 266 men from three Malaysian regions representing low, middle and high socioeconomic backgrounds were shown rotating computer-generated images of women with varying breast sizes and asked to rate their attractiveness. Results revealed a clear socioeconomic pattern: men from low-income rural areas preferred larger breasts, while those from middle-income towns favored medium to large breast sizes.